New VAR Ecosystem Broadens Access to Workday Services and Agentic AI Capabilities Through Trusted Regional Partners Across EMEA
LONDON, UK, June 12, 2026 – Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today announced the expansion of its Value-Added Reseller (VAR) community in EMEA, enabling organisations of all sizes to accelerate digital transformation and agentic AI deployment through a growing network of trusted regional partners.
Many mid-sized organisations across Europe in particular still rely on fragmented HR and finance systems, and are seeking unified, scalable platforms that support local requirements, international growth, and AI‑driven innovation. With this VAR ecosystem in EMEA, Workday now connects more organisations to its platform through partners with proven expertise in local market implementations.
This marks an important milestone in Workday’s evolution in EMEA, transitioning from a purely direct sales model to a hybrid direct and indirect approach that leverages a growing ecosystem of trusted partners to better serve customers across markets.
Under the VAR model, Workday partners provide customers with a comprehensive offering including strategic advisory, deployment support, and continuous optimisation. With a rapidly growing partner network and a plethora already in the Workday EMEA VAR community, the company’s ambition is to steadily scale its reseller network to better serve regional customers.
"Companies across EMEA increasingly expect a simpler, more integrated and trusted approach to digital transformation," said Rogerio Almeida, group vice president, global partner ecosystem. "By expanding our VAR ecosystem across EMEA, we're creating a new route to market and giving mid-market organisations the regional expertise they need to transform HR and finance with confidence and drive measurable results."
Through this expanded ecosystem, Workday continues to reinforce its long-term commitment to the EMEA market and to helping organisations deploy secure, compliant and AI-ready business platforms adapted to the evolving needs of customers across the region.
About Workday
Workday operates at the heart of the enterprise – HR, finance, and IT – where the margin for error is effectively zero. By tightly coupling AI with the context, guardrails, and trusted processes that run the business, Workday goes beyond AI that assists work to agents that do the work and drive measurable outcomes. More than 11,500 organisations worldwide, including more than 65% of the Fortune 500, trust Workday to deliver. For more information about Workday, visit workday.com.
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